This article is the first in a four-part series about storefront graphics, basic concepts and tips to help you make sure you're getting the best bang for your marketing buck. Even in today's high-tech, Web-wired world of consumer sales, good old-fashioned signage still works. Signs, banners, vehicle graphics and window displays can all stop bystanders in their tracks and help turn them into paying customers -- but only if you do them right. Here are a couple of important basic ideas:
In Part 1 of our series we talked about the power of custom signage for getting your business noticed. There's nothing like the excitement and satisfaction of putting up those new display graphics, window banners, et cetera and watching them go to work for you. Customers take notice of specific products, they run into the shop because of something you advertised in the window -- it's a rush. But after a while, the excitement seems to fade back into business as usual. What's wrong? Unfortunately, nothing in this world lasts forever -- and that goes for the effectiveness of your signage as well. To keep your customers interested, you must keep your signage current and fresh.
Who's your audience? Every business has to answer that question sooner or later (preferably sooner). If you don't know which crowd you're selling to, you'll never have a clear idea of what selling style works best. So when you conceive, design and executive signage for your company's storefront and aisle traffic, ask yourself: What kind of signage will make my particular audience respond the way I want them to?
So you finally decided to make a wise investment in some beautiful, professionally designed signage from our skilled team at Digital D-Signs. You've thought about the perfect style and approach to appeal to your specific target audience. You've hung that massive banner across the front awning, positioned large, colorful window graphics, and staked yard signs all around town. So why aren't your customers responding? Well, the fact is that there's more to looking good than creating terrific signs and banners -- there's the not-so-little matter of how you've set them up.